How to Influence Policy Makers and Decision Makers: A Practical Guide for Advocates
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How to Influence Policy Makers and Decision Makers: A Practical Guide for Advocates

Here’s something that surprises a lot of people new to advocacy: the most important work rarely happens in a formal meeting, a packed public gallery, or a polished written submission. It happens in the conversations before all of that. Influencing policy makers and decision makers is fundamentally about relationships – real, sustained, trust-based ones that…

Developing the Skills and Preparedness of Global Heart Health Advocates  I  ICGP Case Study
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Developing the Skills and Preparedness of Global Heart Health Advocates I ICGP Case Study

Global Heart Hub – an international alliance representing heart patient organisations across more than 40 countries – partnered with ICGP to strengthen the policy advocacy and communications capacity of its Heart Failure Patient Council. The result was a three-day bespoke training programme delivered in Windsor, UK, in September 2025, attended by 26 advocates from 17…

Inclusive and Participatory Advocacy: Shaping Policy Together

Inclusive and Participatory Advocacy: Shaping Policy Together

In today’s fast-changing world, advocacy is no longer just about experts and advocates presenting proposals behind closed doors. The most powerful policy shifts are now being driven by inclusive and participatory advocacy — approaches that bring communities, citizens, and those most affected directly into the decision-making process. This article looks at the key features of…

Insights from the Strategic Policy Advocacy Training Programme
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Insights from the Strategic Policy Advocacy Training Programme

We spoke to Abimbola Ogundairo, an attendee from our Strategic Policy Advocacy training programme, on the impact the training has had on her work for charity Africa No Filter. In our conversation with her she outlined how the training course exceeded her expectations, saying: “It was very helpful and beneficial because it was robust… and…

The Symbiotic Relationship Between Communications and Advocacy Strategy in Policy Advocacy
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The Symbiotic Relationship Between Communications and Advocacy Strategy in Policy Advocacy

In the dynamic world of policy advocacy, where influencing public policy and creating social change are the ultimate goals, the interplay between communications and advocacy strategy is crucial. Effective advocacy doesn’t just hinge on having the right message but also on delivering it through the right channels, at the right time, to the right audience….